Client Goals
Create a professional and visually appealing brochure for The 10th Hong Kong University Student Innovation and Entrepreneurship Competition.
Showcase event details, key dates, categories, and eligibility in an organized layout.
Ensure the design reflects innovation and attracts students, sponsors, and partners.
Challenges
Presenting a large amount of content, including timeline, eligibility, categories, and sponsors, without overwhelming the reader.
Balancing professionalism with a modern, engaging design.
Maintaining consistency with the event's brand identity and theme.
Solutions
Structured Layout: Divided the brochure into logical sections (e.g., eligibility, timeline, categories) for easy navigation.
Visual Hierarchy: Highlighted key dates and event details using bold colors and typography.
Vibrant Design: Incorporated a purple color scheme with neon accents to convey innovation and energy.
Balance of Content: Used icons, infographics, and QR codes to break up the text and enhance readability.
Outcome
Delivered a polished brochure that effectively communicates all event information in a visually engaging format.
Achieved a balance of professionalism and modernity, appealing to the target audience.
Improved clarity and usability, helping participants and stakeholders quickly access key details.
Enhanced the competition's credibility and image through a well-executed design.
