Client Goals:
Design an engaging and professional poster for The 10th Hong Kong University Student Innovation and Entrepreneurship Competition.
Clearly convey event details, timeline, and categories to attract participants.
Ensure the poster reflects the event's innovative and forward-thinking nature.
Challenges:
Presenting a large amount of information (e.g., categories, timeline, sponsors) in a clear and visually appealing way.
Balancing aesthetics with functionality to maintain readability.
Creating a design that resonates with a diverse audience, including students, organizers, and sponsors.
Solutions:
Modern Design: Used a vibrant purple background with neon elements to reflect innovation and technology.
Organized Layout: Structured the timeline and categories into distinct sections for clarity.
Visual Hierarchy: Highlighted key information (e.g., event title, dates) with bold fonts and bright colors.
Brand Alignment: Incorporated logos of sponsors and organizers to maintain credibility.
Outcome:
Delivered a visually striking poster that effectively communicates all event details.
Enhanced the event's professional image while appealing to the target audience.
The clear layout and vibrant design helped attract more participants and sponsors.
