Client Goals:
Develop professional and appealing packaging for a line of pet health supplements.
Ensure the design communicates product benefits and brand identity clearly.
Use color-coded designs for easy differentiation between product variants (e.g., Joint Support, Gastrointestinal Support, Skin Support).
Challenges:
Create an engaging, professional design while maintaining simplicity and clarity.
Ensure the packaging meets printing specifications and is visually appealing both digitally and physically.
Design must effectively convey trust, health benefits, and appeal to pet owners.
Solutions:
Design Approach: Used clean, modern layouts with clear typography and icons to highlight product features.
Color Coding: Applied distinct Pantone colors (e.g., 3252C, 177C, 284C) to differentiate product variants.
Visual Branding: Incorporated consistent elements such as brand logo, pet silhouettes, and color schemes.
Clarity: Organized information into sections for easy readability (e.g., dosage, usage guidelines, ingredients).
Outcome:
Delivered professional, high-quality designs for all product variants.
Packaging successfully communicates the brand’s health-focused messaging and builds trust with pet owners.
Eye-catching designs ensured product differentiation and enhanced shelf appeal.
Provided print-ready files that met all technical specifications for production.
