This project involved creating promotional materials for multiple pet food brands, including Back2Nature, Meow, Cindy’s Recipe, and Thrive.
Client Goals:
Highlight the unique features of each brand's product lines (e.g., 100% natural ingredients, digestibility, and health benefits).
Design visually appealing and informative flyers that resonate with pet owners.
Ensure consistent branding across diverse products.
Challenges:
Differentiating multiple brands while maintaining a cohesive design style.
Communicating detailed product benefits quickly and clearly.
Managing the visual balance between text, icons, and product images.
Solutions:
Iconography: Used clear, recognizable icons to convey key product benefits (e.g., natural ingredients, grain-free).
Color Coding: Assigned distinct color schemes to differentiate brands and product types.
Concise Layouts: Simplified information into digestible sections with bold headings and highlights.
Premium Visuals: Included high-quality product imagery for professionalism and appeal.
Outcome:
The flyers effectively showcased the individual strengths of each brand, providing pet owners with clear, attractive, and informative materials to aid in their purchasing decisions.
